Department of Visual Communication

Department of Visual Communication

The Department of Hotel Management in Jairams Arts and Science College, Karur offers a well-rounded program that combines academic rigor with practical training to prepare students for dynamic careers in the hospitality industry. Through specialized facilities, industry collaborations, internships, and extra-curricular activities, students gain the knowledge, skills, and experience necessary to excel in hotel management, food and beverage services, event planning, tourism, and other hospitality-related fields. This comprehensive approach ensures that graduates are well-prepared to meet the demands of the global hospitality sector.

Academic Programs

B.Sc. Visual Communication

Vision

To cultivate innovative, socially responsible, and globally competitive visual communicators who can shape narratives through impactful media and creative expression.

Mission

To impart quality education in visual communication through contemporary curriculum and industry exposure.

To nurture creativity, critical thinking, and ethical media practices among students.

To empower students with practical skills in photography, videography, graphic design, animation, and mass communication.

To promote research, innovation, and entrepreneurship in media and communication sectors.

Activities

Media production projects (Short films, documentaries, advertisements)

Photography exhibitions and film screenings

Workshops on graphic design, cinematography, and animation

Guest lectures by filmmakers, designers, and media experts

Internships with media houses, advertising agencies, and film production studios

Participation in intercollegiate media fests and competitions

Facilities

Photography Studio (Advanced cameras, lighting equipment, editing suites)

Videography & Film Studio (Green screen, cameras, production equipment)

Graphic Design Lab (Apple & Windows systems with Adobe Suite & design software)

Audio Recording Studio (Voice-over, dubbing, and sound editing equipment)

Animation Lab (2D & 3D animation software, drawing tablets)

Screening Room (For film screenings and project presentations)

Skills Development

Photography and cinematography techniques

Graphic and digital design

Video production and editing

Animation (2D & 3D) and motion graphics

Advertising and branding strategies

Journalism, media writing, and content creation

Media ethics and communication strategies

Career Opportunities

Graphic Designers & Art Directors

Photographers & Cinematographers

Video Editors & Animators

Advertising & Marketing Executives

Media Producers & Content Creators

Journalists & Public Relations Professionals

Filmmakers & Screenwriters

Civil Services and Competitive Exams.